More info about ufc s new partner. Reebok is the uniform provider for the ufc however we do not sponsor colby covington.

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Reebok the outgoing official apparel sponsor of the ufc provided us with the following statement.

Ufc new sponsor. The ufc and modelo especial began a multiyear multimillion dollar partnership on jan. The ufc will adjust the pay scale with the new deal. Reebok signed its sponsorship deal with ufc in december 2014.

The ufc partnering with reebok six years ago was a significant change in aesthetics and finances for fighters who previously were able to wear their own gear with their own sponsors in the octagon. Ufc s new sponsor modelo. The ufc will be ending it s a five year contract with reebok and has announced that venum will be the new outfitting sponsor of the company.

1 and heavyweight champion stipe miocic is the first featured fighter. Ufc news results videos rumors fights. This meant that the fighters would lose their individual sponsors.

When the ufc announced its deal with reebok in 2015 the fighters on the roster were not at all happy with it. As part of the sponsorship the athletic brand provided footwear and apparel to athletes and their teams for all fight week events and. According to the terms of the deal fighters couldn t spot any other brand apart from the ufc during fight week.

In fact venum sponsors one of the top pound for pound fighters in professional boxing today in vasyl lomachenko so the company s latest deal with the. The ufc s sponsorship deal with reebok is due to expire at the end of 2020 and the promotion is already looking in a different direction. After all outside sponsors at the time had been declining for the previous couple of years in large part because the ufc had enacted a hefty sponsor tax which was too steep for the smaller.

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